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6 crucial principles of web design

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I wish I’d known them earlier

Why designing a website is important?

A good web design gives you the power to hook leads to your service as researching and designing a website helps in creating an engaging platform for your consumers making the product-customer bond stronger which eventually ends up increasing the conversion rate with the help of good UX. Also:

  • 94% of the first impression about the product are related to the site’s design.
  • 75% of the credibility of any product comes from its website.
  • 89% of the consumers end up purchasing from the competitor brand because of the bad UX.

If the face of your product doesn't look credible enough. It becomes really hard to gain and build the trust of the leads. And No Leads = No Success.

So here are some principles that you can follow to establish your website’s credibility and user experience to gain more leads.

1. Maintain Visual Hierarchy

Visual hierarchy is the principle of arranging elements to show their order of importance.

It helps in increasing user’s reading stamina and grasp a lot more information laid on the website or any UI per se. This seems so basic that sometimes even good designers forget to implement it in their designs.

The reason behind keeping big headings and catchy information on the top of the home page is this only.

2. Lower cognitive load as much as possible

Psychological studies says, the more choices you provide users the more confused they are gonna end up. Having more options slings the mind into a state called Analysis Paralysis (A state where you analyse a certain situation so much that you end up being paralysed).

Also Hick’s law (one of the principles of UX) states the same.

3. Keep more important elements on the website bigger

Yes! you read it right. Have you ever noticed that you focus on things near you and think that they are important rather than the ones far away from.(We sometimes apply these analogy to relationship as well). Same thing should be applied on the website.

The things(quotes, messages, images, CTA) you want more attention of the user try making it bigger and bolder in size than other elements on the page.

4. Maintaing simple navigation

Would you like to go on a road trip without a map. If you are a normal human being you won’t and since we’re not designing for exceptions but for the mass. Then we should follow the convention of having simpler navigation. Because if after landing on the site user doesn’t know where to click next or howto even start navigating then the design is definitely a fail.

So don't try to reinvent the wheel( I know you might’ve heard it many time but it’s right) and put your creative juices where it is not required.

5. Make your design responsive

I know you might not have heard it enough and if you did then might not practiced it much. But trust me it’s really important to see how your design looks on smaller and bigger devices.

To headstart your design in the first place try designing for 1920px or 1440px screens as it is the standard and when you are done with that compact it down for other breakpoints. Also don't forget to make use of grids.

6. Keep your design user-centric as much as possible

All of your design creativity and nicheness boil down to one thing — If it is usable. Because if you are not designing for user then for whom?

Try improving the design by conducting user testing, gathering feedback, generating heatmaps and then implement changes based on what you’ve learned. Don’t do user testing on your own because at the end of the day it’s your design and you treat it like a baby. No matter how bad it is, you are not gonna accept that it is bad.

So if you can’t afford to hire someone to do that. Ask your friends and families if they would like to use your design.

Try implementing these principles in your design and lemme know your experience(if it helped you to improve your designs or not) in the comment section.

If you like what you just read. Please appreciate down below with a clap 👏 so that others can also stumble upon this article and can design their lives as they desire. To know me more you can find me here.


6 crucial principles of web design was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.