6 visual design fundamentals that UX designers should consider

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When I was studying visual communications design in college, I was fascinated by how much power designers have in making people think, feel, and act a certain way.

After a decade helping scale products to millions in users and revenue as a product & UX designer, I still use many of the basic lessons I learned in my first years — examining shapes, layouts, and thinking about how form affects the people using my products.

We’ve all heard of the visual design elements like shape, line, etc., and we’ve had the principles like contrast, emphasis, rhythm, etc. beaten into our heads. I’ll share a few