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We can easily see teenagers peeping into their palm-sized rectangular device, popularly known as smartphones in today’s digital age, and is not a surprise at all. They can sit glaring at the screen all day long, either it is a handheld device or a laptop.
Reports say that 88 percent of teenagers between 13 and 17 in the US have access to a laptop or desktop, and it is evident that most of them are using it with internet connectivity.
Overall, teenagers are well connected, perform and browse most activities using mobile. This means that they share a significant portion of the internet, and so the website designed for teens needs some unique tips, tricks, and fixes.
Creating a website for teenagers has its upsides, and all you need to do is focus on the web designing tips for teens. With this blog, you will witness some of the top designing tips that every web designer must follow while designing one.
1. Not too much text
Less text equals more interest, especially for teenagers. The teens of today do not have much patience to read out even the vital information. They usually have a relatively short attention span, in which you have to keep them stick to the site.
Try to put text in small paragraphs that usually end in three lines accompanied by the supporting images, graphics, and GIFs. Help the teens digest the content by placing text into bulleted lists and small divided sections.
2. Pictures, images, and graphics work
A website with only text and text will overburden teens’ boredom and force them to walk away from the site. Putting images, pictures, and graphics on the website with delight the eyes of these technology freak teens.
But remember that too many images will act as overkill as it will slow the website loading speed. So, be careful when you are putting images on the website. Also, do not put a picture for every link and not fill the pages with too many graphical elements.
3. Make shopping easy
If you own an eCommerce website that primarily targets teenagers’ products, think from their perspective and design the website accordingly. Teenagers are more prone to impulse buying. Ensure that you provide them the ability to sort the products by price as they are price-conscious and dependent on their parents.
Also, provide them with minimum steps for account creation and easy sign-in and check-out from the website. The more information you will ask them to furnish, the higher their chance of moving away from your website.
4. Quickly loads
Being slow and having patience is not in the books of teenagers. Speed is the key for teens who expect instant gratification. Never test these teenagers’ patience as slow-loading, sluggish and frustrating websites will drive them away from your site.
Build a website that loads in a blink of an eye because this is the only mantra to attract them. Be on the safe side and optimize your website on a timely basis. You can also use premium hosting and utilize a content delivery network.
5. Responsive website — Mobile ready
The world has become mobile dependent, and the same goes for teens who can be found browsing the content from the palm of their hands.
Build dynamic pages that can fit each electronic device’s screen, be it a mobile, laptop, or tablet. As a designer, you cannot assume all the teens are using the same device, and it sounds stereotype.
So, develop a dynamic website and ensure that you hire web designers who have good knowledge about creating responsive websites.
6. Bright is and always be beautiful
For teenagers, bright is beautiful. They won’t browse websites with white, grey, and black images. All a designer need to have is a simple, straightforward, and intuitive interface with the right choice of bright colors.
7. Distinguish between kids and teens
Teenagers stepping into this age group are excited and feel more grown-up with this so-called “teens” title. So, as an entrepreneur, it is your primary task to serve kids and teens in separate sections as it may offend teenagers.
A proper tone can make or break the site. Don’t put the same content for both the age groups i.e. kids and teens. Avoid using heavy animations as they may annoy this age group.
8. Focus on content and layout
Teens are the most impatient users and never prefer to be on a cluttered website full of texts as it quickly bores and distracts them. They don’t like to read a lot.
Avoid dense text and apply proper website writing and formatting techniques. In this way, you can quickly impart the ideas to the teens. Put the content in small and meaningful chunks as it will retain the information and pick up from where they left.
9. Size of the text matters
Yes, the size of the text matters even to teenagers. To your surprise, not only the old age people, even the teenagers do not like to strain their eyes and put the effort in reading the content whose size is too small.
Despite having sharp eye-sight, teens prefer large font sizes. Web designers are mostly young and assume that every other age group also feels the same. But this is not the fact, and you need to work on it to avoid negative comments.
If you want your business to reach out to the teen market, it is essential to incorporate social networks. Teens usually prefer using social networking channels like Facebook, Instagram, Twitter to comment and interact with people.
Also, when you are including sharing options into the website, include a link to copy the web address so that they can share it directly with their friends. All these functionalities will ease out the way they browse.
Technology lies in the blood of the teens, and it is deeply integrated into their lives. Web designers need to clearly understand what teenagers want and what they need to put on to the website.
Implementing the designing tips for teenagers is difficult as they are in a transitional phase between child and adult, and their behavior, interests, and attitudes are unpredictable. Keeping in mind the above-mentioned pro tips, you can hire web designers from the top web designing company and notice visitors’ differences.
7 Web Designing Tips for Developing a Perfect Website for our Teens was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.