As COVID-era Fashion Shows Go Virtual, New Opportunities for Designers Emerge

Earlier this year in May, a three minute long video captured the collective attention of the fashion world. It was already a few months into the global lockdowns, and the industry had begun bracing itself for the ‘phygital’ shows expected to soon be flooding the feeds, but nothing had quite prepared the internet for the digital unveiling of Hanifa’s Pink Label Congo collection. Imagined by Hanifa founder Anifa Mvuemba, the virtual show used 3D renders to wrap pleated minis and floor-skimming skirts onto invisible, sinuous bodies, strutting across an inky, black void. The IGTV video quickly gained viewers by the

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