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General

Service Blueprints: How to Choose What Experience to Visualize

View the original postSummary: Start with a small-to-medium experience, that is known to be problematic, comes with existing data, will be redesigned soon, and that you can control. Our research with practitioners who use service blueprints suggests that choosing which experience to visualize is one of the most challenging aspects of getting started with service blueprinting. […]

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General

Principle of Closure in Visual Design

View the original postSummary: People tend to fill in blanks to perceive a complete object. In the early 20th century, Gestalt psychologists developed a set of principles aimed at describing how people visually perceive and organize the world. These principles are commonly referred to as Gestalt laws or the Gestalt principles. Some of the most popular […]

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Virtual Reality

10 Usability Heuristics Applied to Virtual Reality

View the original postSummary: Jakob Nielsen’s 10 usability heuristics can improve the user experience of VR applications. Occasionally, attendees in our seminar, Emerging Patterns in Interface Design will ask about the best practices for designing virtual-reality applications . My answer always leads to Jakob Nielsen’s 10 usability heuristics for interface design . From websites and mobile […]

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research

Social Media UX: 3 Research Insights

View the original postSummary: Companies should experiment with interactive social media content types, include relevant calls to action in posts, and avoid posting too frequently. Companies need to ensure their social-media content is relevant, timely, and well-written. When users are on social platforms, their priority is rarely your content. For that reason, your content must be […]

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General

Users Love Change: Combatting a UX Myth

View the original postSummary: Frequent major redesigns and changes throughout the interface support users’ need to learn and adapt to new situations. One myth in the world of user experience is that users hate change . The basis of this argument is that users don’t like to learn new things. For existing users of your product, […]

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General

Getting Started with Journey Mapping: 27 Tips from Practitioners

View the original postSummary: Set yourself up for journey-mapping success by educating yourself on the basics, defining objectives, building a crossfunctional team, collaborating on the map, and optimizing your presentation. Journey maps visualize the process that a user goes through to accomplish a goal. They provide a holistic view of the customer experience , highlighting both […]

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General

Companies on Social Media: 6 Types of User Interactions with Business

View the original postSummary: Users rely on social media to find out about new products or companies, conduct research, engage with content, make purchases, and seek customer support. For many companies, social media is a key component in the omnichannel user experience . Customers often use social media either as a main channel for an interaction […]

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General

Help and Documentation: The 10th Usability Heuristic

View the original postSummary: Interface help comes in two forms: proactive and reactive. Proactive help is intended to get users familiar with an interface while reactive help is meant for troubleshooting and gaining system proficiency. Download a free poster of Jakob’s Usability Heuristic #10 at the bottom of this article. The 10th usability heuristic states: Even […]