Personas research

Five Research Personas to Watch Out For

View the original postThe User Research Persona Watch List In most circumstances, research participants are pleasant, helpful, and easy to work with. However, there are a few types that can make moderating a session really challenging and put you at risk of not getting the best insights. We only have a short time to gain […]


Keeping Personas and Journeys Engaging and Relevant

View the original postThe Life & Death of Personas and Their Journeys Personas and journey maps are often rolled out with great fanfare and enthusiasm. The user experience team has completed months of qualitative and quantitative research to craft a work of art representing the archetype user: They decide to proclaim her Sally. At first, […]


What will UX be like in 2021?

View the original postAs we close out 2020, let’s reflect on the past year and look ahead to what’s likely in store for the UX industry next year. Despite a pandemic and other major challenges, UX continues to be a strong field with a bright future ahead. Let’s take a look at predictions that include […]