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General

How much work is too much? (And how to survive it)

View the original post Have you ever been completely swamped with work, with no real way of getting it all done and maintaining your sanity? For some, this almost seems like a dream come true. Having a full plate? Awesome! In practice, though, having too much work is a harsh reality that’s anything but dreamy. […]

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General

Why you absolutely need a contract for every project

View the original post Contracts are absolutely essential for your businesses, and you need one for every gig. They’re an important instrument that defines the scope of your project or working relationship, but they’re also an important element in protecting you and your business in the long run. The process of working out a contract […]

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General

How to seal the deal with a new client

View the original post Whether you’re freelancing on your own or working with a larger organization, one thing you’ll need to be able to do if you’re going to succeed as a web designer is land new clients. The “moment of truth” often feels like it’s toward the end of your pitch, when you wrap […]

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General

Why you need a leave-behind

View the original post Ever heard of a leave-behind? It’s something graphic designers, photographers, artists, and advertisers have done for a long time, but the leave-behind is also applicable to web designers. If you’re really trying to impress a client in a face-to-face meeting, consider a leave-behind for the final part of your pitch—the part […]

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General

The key to managing freelance projects while you work full-time

View the original post The side gig. Whether you just want some extra cash or you dream of building your own empire and becoming your own boss, managing freelance projects isn’t always easy. There’s a learning curve. There’s the need to market yourself, which is a struggle for a lot of people. There’s the need […]

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General

Are you experiencing burnout? How to tell, and how to get back on your feet

View the original post Oh, burnout. If you’ve experienced it, you know how crucial it is to avoid it. If you haven’t experienced it yet, you must be new ‘round here. What is burnout? Generally speaking, burnout is when you’re overworked. It’s an easy thing for an enthusiastic creative to fall into, especially if you’re […]

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Content Conversion

5 secrets to designing content that converts

View the original post As a web designer, it can be easy to think of yourself as a visual artist instead of a business strategist. While it’s true that web design involves creativity and artistry—and that is an integral and valuable part of web design—truly effective web design isn’t just pretty websites. It’s effective websites. […]