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General

International Usability Testing: Why You Need It

View the original postSummary: User testing in different countries helps identify culturally specific usability issues. Testing correctly and at the right time will help you thrive in a new market. Designing for global audiences with different cultural backgrounds can be challenging. To thrive in an international market, sites must go beyond translation and localization and gain […]

Categories
General

Modify Your Design for Global Audiences: Crosscultural UX Design

View the original postSummary: Crosscultural design adaptations range from translation to localization. Researching general and contextual cultural differences helps you decide what type of design changes you should make. When brands and organizations seek growth by expanding into a global market, they may find that their digital products are not as popular as in the domestic […]

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eCommerce

Livestream Ecommerce: What We Can Learn from China

View the original postSummary: Livestreams allow users to see products in detail and get their questions answered in real time. They can be integrated in ecommerce websites and on social-networking apps. Livestream ecommerce is a business model in which retailers, influencers, or celebrities sell products and services via online video streaming where the presenter demonstrates and […]