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research

Difference between a Product Designer and UX Researcher

View the original postLong article short: Research approaches are replacing rather than supplementing expertise, and that’s a big problem. But Research should only be a supplement. So let’s go deeper. A few years ago it was hype about Soft Skills. You know, all this stuff: VUKA, networking, motivations, be too polite and so on. As one […]

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Forms UX Research

How to perform research for complex B2B product

View the original postMy favorite thing to do is to observe B2C designers, who are shifting to B2B market and… fail as a specialist. We’ve all been here, am I right? I bet you do. Familiar pattern: «passion young designer» with a few B2C projects in portfolio decided to make the world better and go […]