View the original post We walk (or swim) through how to research potential products WITHOUT asking the taboo question, “Would you use this in the future?”
View the original post Even though internal testing is no replacement for speaking with users, it can be a free, easy gut check in the right situations.
View the original post If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.
View the original post Establishing a regular share out cadence with leadership ensures that research is prioritized and impacts the entire organization.
View the original post Developing a close relationship with these teams can allow user researchers to not only better understand the customer, but identify “super personas.”
View the original post Working closely with product managers, designers, and developers not only enhances the user experience, but sets the foundation for user research growth.
View the original post Through their work with customers, account management and service teams have a wealth of knowledge on the user. Working closely with them can help you unlock more of the user’s goals, needs, and pain points.
View the original post To develop strong collaboration between these teams, it helps to understand the needs of each group and set clear expectations. We uncover some common causes of confusion and discuss FAQs product managers ask about user research.
View the original post Even the most experienced interviewers fall victim to interrupting a participant or asking a leading question. Taking note of when these occur and actively working to avoid them can put participants at ease and encourage unbiased insights.
View the original post Asking for feedback can be uncomfortable, but giving your team or stakeholders the opportunity to share thoughts on your work can give you a new perspective and help advance your career.