Categories
Onboarding research

Building a Team that Wants to Stay: Tips for Properly Onboarding User Researchers

View the original post Two days isn’t enough when it comes to adjusting to a new company. We take you through how to create a solid onboarding experience and why it matters to your employee and your organization.

Categories
research

A Never-Fail Usability Testing Checklist

View the original post Make sure every usability test goes off without a hitch. We’ve built a robust checklist to ensure you’re prepared for everything prior, during, and after the test.

Categories
research

Finding the Intersection Between Market Research & User Research

View the original post Similarities between user research and market research can often be the cause of conflict, but harnessing the differences of each department can actually be the key to a fruitful relationship.

Categories
Careers research

A Step-by-Step Guide to Hiring Your Team's Next User Researcher

View the original post Finding the right candidate to build out a new UX team can be a daunting task. Explore tips for writing a clear UX job description and avoid common hiring pitfalls.

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research

Set Your Product's Course: Try Concept Testing

View the original post Whether you’re kicking off the discovery phase or in the midst of product validation, a concept test can help determine if your team is heading in the right direction.

Categories
Content research

3 Effective Methods for Content Tests (Beyond Usability Testing)

View the original post When testing content, usability often identifies the problem—without giving you much direction on how to fix it. Try a cloze test, recall-based test, or highlighter test instead. 

Categories
research

Harness the Power of Secondary Research in UX

View the original post While doing primary research for every project is ideal—it’s not always realistic. Refine your research question and save time/resources by incorporating secondary research.

Categories
research

Insights, Enhance! Using Product Analytics to Supplement Qual Research

View the original post Use these two approaches to support your qual research with the quant data most important to your stakeholders. 

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research

The True Value of User Researchers: When to Hire, and How to Best Utilize, a UXR

View the original post All companies can benefit from dedicated researchers on staff. Here’s how to make the case for the value of qualitative insights.

Categories
research

Get Early, Critical Feedback Before You Launch: Try Alpha and Beta Testing

View the original post Alpha and beta tests can help ensure that any major bugs or experience improvements can be made prior to your product/feature being fully developed. We walk through example tests and use-cases.