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research

Navigating Uncharted Waters: Researching Products that Don’t Exist Yet

View the original post We walk (or swim) through how to research potential products WITHOUT asking the taboo question, “Would you use this in the future?”

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research

Finding the Right Scenarios for Internal Testing

View the original post Even though internal testing is no replacement for speaking with users, it can be a free, easy gut check in the right situations.

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research

From Chaos to Clarity: How to Prioritize Your Qualitative Insights

View the original post If the post-research, “What do we do next?” question frequently trips you up, it might be time to do some mixed-methods research.

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research

User Research x Executive Teams: Aligning on Company-Wide Initiatives

View the original post Establishing a regular share out cadence with leadership ensures that research is prioritized and impacts the entire organization.

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research

User Research x Sales and Marketing: Building Shared Goals

View the original post Developing a close relationship with these teams can allow user researchers to not only better understand the customer, but identify “super personas.”

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research

User Research x Product Teams: How to Build a Stronger Partnership

View the original post Working closely with product managers, designers, and developers not only enhances the user experience, but sets the foundation for user research growth.

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research

User Research x Account Management: Tips for Successful Cross-Team Collaboration

View the original post Through their work with customers, account management and service teams have a wealth of knowledge on the user. Working closely with them can help you unlock more of the user’s goals, needs, and pain points.

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research

Building a Successful User Research and Product Management Relationship

View the original post To develop strong collaboration between these teams, it helps to understand the needs of each group and set clear expectations. We uncover some common causes of confusion and discuss FAQs product managers ask about user research.

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research

6 Common Mistakes to Avoid During Qualitative Interviews

View the original post Even the most experienced interviewers fall victim to interrupting a participant or asking a leading question. Taking note of when these occur and actively working to avoid them can put participants at ease and encourage unbiased insights.

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research

7 Ways to Get Regular Feedback as a User Researcher (Even as a Team of One)

View the original post Asking for feedback can be uncomfortable, but giving your team or stakeholders the opportunity to share thoughts on your work can give you a new perspective and help advance your career.