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<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2020/11/robert_goesch.php">Robert Goesch</a></p> <p>Is endless scrolling on TikTok the same as binge watching on Netflix? And, if people never stop scrolling, is the battle for every pixel at the top of a Web page finally over? Studies show that people <em>do</em> scroll, and the way they perceive and interact with a Web page tells us exactly how to structure that page for an optimal experience.</p> <p class="sub-p">The average area of a Web page above the fold—the area that users can view without scrolling—is 1,000 x 600 pixels. Of course, the actual size varies from device to device. So

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<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2020/11/manik_arora.php">Manik Arora</a></p> <p><em>May you live in interesting times</em> goes the ancient Chinese curse, and there’s no more fitting analogue than the past year or so. Nobody can deny that the year 2020 has been one of the most challenging times in human history—predominantly because of the COVID-19 pandemic taking the world by storm. What people are now dubbing the <em>new normal</em> has affected businesses—from the smallest mom-and-pop stores to multibillion-dollar, multinational corporations.</p> <p class="sub-p">Despite all these challenges, we’ve seen the persistence and determination of millions of people and organizations around the world, as a new normal has

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<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2020/11/renato_lopez.php">Renato Lopez</a></p> <p>Understanding the power of UX design is no longer a matter of guessing, but of cold, hard fact. According to a <a href="https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design" title="McKinsey &amp; Company">McKinsey &amp; Company</a> study, companies that have welcomed UX design and leveraged its power have seen 32% more revenue and a 56% increase in shareholder returns over a 5-year period.</p> <p class="sub-p">In this article, I’ll share five ways in which agile UX can impact your bottom line <em>and</em> totally revolutionize your business processes from top to bottom, by</p> <ol> <li>Mitigating risk</li> <li>Bringing business closer to users</li> <li>Minimizing response time</li> <li>Improving

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Eighty percent of what we do is pretty much pointless. Twenty percent of our efforts yield 80% of the results. The Pareto Principle is the idea that 80% of our output comes from 20% of our efforts. It’s a measure of where we can devote our efforts so as to increase our productivity and performance. Explore where your 20% lies—and become more productive. Most of us work five days a week, but in four of those days—we’re only creating 20% of what we do in the week; there’s a single day buried in there when we create 80% of our

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Users are only human, and, consequently, they make mistakes. For their errors not to lead to poor experiences, it’s your job as a designer to help them. Discover the two roads that lead to error-resistant user interfaces: correcting mistakes and providing multiple approaches to a problem. Together, these options form a highly useful design pattern that has helped companies such as Microsoft and Airbnb to keep happy and returning customers. But be warned, as you will only be able to implement this design pattern successfully when you engage in extensive user testing and iterations. The Design ProblemUsers are unpredictable, which

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The idea of the minimum viable product (MVP) has been around for some time. The term itself was coined by Frank Robinson but was made popular by two influential names in product design – Steve Blank, a serial-entrepreneur and academic, and Eric Ries, the pioneer of the Lean Startup movement.What is an MVP?The simplest definition is that an MVP must be the simplest core feature set of any product that allows it to be deployed and absolutely nothing more. However, the most popular definition is; “The smallest thing that you can build that delivers customer value (and as a bonus

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Abraham Maslow has provided one of the most prominent accounts of human motivation with the ‘Hierarchy of Needs’, representing his most well-known contribution to psychology. Maslow researched both ‘exemplary people’ from the past, such as Albert Einstein and Eleanor Roosevelt, and elite college students. Following these studies, Maslow produced the hierarchy of needs, which consists of five distinct groups of needs: physiological, safety, love/belonging, esteem, or self-actualization. To achieve happiness, we must first satisfy our physiological needs; an inability to do so prevents us from dedicating the time and energy required to satisfy our more complex needs. Designers must consider

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