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General

Empathetic Approach to UX Design Process

View the original postImage: Rawpixel Empathy is the ability to understand people and see the world through people’s eyes, and it is to step in people’s shoes to feel what they feel. It is an intentional attempt to keep aside preconceived notions and uncover the real unspoken needs to truly resonate with the users. There is […]

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General

Who are we designing for?

View the original postDefining user personas through empathy, understanding generations, and storytelling. Img Source: freepik.com A user persona is a fictional portrayal of the ideal person whose goals and characteristics represent the requirements of a larger bunch of people. A persona profile accounts for specific segments of the product’s target user base. It mainly narrates […]

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Accessibility Color

Reimagining Colors for Digital Accessibility

View the original postSource: Unsplash Accessibility is more than just a buzzword. Digital accessibility is the democratization of design and the efforts of some good designers can help ensure this design revolution — “Digital accessibility enables people with disabilities to understand, navigate, perceive, contribute to and interact with the web. It is a way to include everyone […]

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Accessibility

Accessibility Experience (AX) for Higher Education

View the original postDesigning a website for users with disabilities improves the digital experience for a wider audience. Accessibility Experience (AX) can help ensure that digital resources are usable by everyone equally, leading to better learning experiences. Source: Freepik.com Accessibility Experience (AX) The fact that every good user experience should be an accessible experience ought […]

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Workshops

7 Benefits of a Design Thinking Workshop

View the original postImage Source: freepik.com Design thinking is a methodology from the designer’s tool kit to solve complex problems and find solutions. It revolves around understanding the users by the process of questioning the problem, assumptions, and implications. At its best, design thinking is an iterative and agile process to design and build with […]

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General

UX Design for Trust, Truth and Transparency

View the original postImage Source: Freepik On average 4.66 billion people use the internet globally, which is 60% of the worldwide population. People rely on the internet for learning, education, news, and human connection and associate more with brands that thrive on the principles of trust, transparency, and credibility. UX design for the truth era websites […]

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General

Designing Strategies for Businesses

View the original postBusinesses need to develop new ways of strategizing and planning to find solutions to unrehearsed problems. Creative strategies through the designer’s toolkit can help businesses build resilience, improve, innovate and thrive. In the ever-evolving world, people’s needs are changing unprecedently across the globe. These changing needs are being led by unpredictability in the […]

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General

Inclusive Design: Build for all, By all

View the original postInclusive design shouldn’t be a movement we have to make way for, it’s always been a part of creating, innovating, and designing. Image Source: Freepik When we look at the world around us, from race to gender the identities are changing. As we envision the future, it can’t work without inclusive design, and […]

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Accessibility

Digital Accessibility Benefits Everyone

View the original postIt’s not a constraint, digital accessibility is the aesthetic we need, it’s a design element that makes a digital experience beautiful.Image Credit : Raconteur As the integration between online and physical grows, digital products are set to transform how everyone from boomers to Gen Z turns into digital natives, connect, shop, work, and […]

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Design Systems

Why do Companies Need a design System?

View the original postA design system is a collection of rules, constraints, principles and repeatable components that help to create a company’s process to design and build digital products. It is imperative to protect a brand, elevate its end-user experience, align teams and increase the speed of the product development. When teams come together to […]