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The psychology of design: Shaping your online image

View the original post We covered the importance of color thoroughly in the previous two installments of our psychology of design series. Color choice, however, is just one part of the struggle against bad design. Whether you’re creating a background pattern for a new web design or you’re ideating about a new product’s packaging, eventually […]

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General

Cyber Weekend Deals for Web Designers (2021)

View the original post Cyber Weekend 2021kicks off next week, and while this year’s holiday shopping season is expected to be a big one for eCommerce stores, web designers focused on any type of digital project can find great deals on everything from software and hosting services to plugins and themes.   To help you sift […]

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Talking Turkey: 5 quick tips for seasonal success

View the original post The holidays are upon us, and as the mad sales dash toward the end of 2021 ramps up online, the time to update your website and get ready for the holiday rush is running out.   With record-breaking eCommerce traffic expected over Cyber Weekend and more people planning to shop online this […]

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Tools that make designers’ lives easier

View the original post When you’re deep in the throes of new design work, it can be easy to simply resort to the same tools you’ve always used. There’s nothing wrong with that. Being familiar with the tools you use is often how to get the best results from them. If you’re looking to shake […]

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Selective is smart! Choosing your clients wisely

View the original post For fresh freelancers and young agencies, finding new clients and projects is how you stay alive. Oftentimes, this manifests as taking whatever work comes your way.  For a while, this might be necessary to ensure you’re generating enough revenue to make payroll, pay off expenses, and generally keep your business afloat. […]

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The importance of client reports

View the original post Agency life is fast-paced and often hectic. Most of the time, your teams are juggling multiple deadlines for several clients who have widely different ideas regarding what “success” looks like for their project or campaign.  When you’re working so hard, it can be jarring to think you’d have to explain the […]

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Color

The psychology of design: Telling a story through color

View the original post The importance of color in branding can’t be overstated, so taking time to think about the impact of your color choices when conceptualizing the branding possibilities for a new client or company is vital to the overall success of your efforts. Because the decision-making process of customers is more reliant on […]

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Tap into the magic of agency success with Growth Suite

View the original post ​​What’s the key to success for any freelancer or agency owner? You don’t need a magic spell, but you do need the right tools to break out of the “project-to-project” mindset and build a steady stream of monthly recurring revenue (MRR).  Growth Suite is a suite of tools for agencies and […]

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UX Design Trends

Halloween design trends (that aren’t overused)

View the original post While the holiday shopping season formally kicks off after Thanksgiving, Halloween represents a spine-tingling shopping season of its own.  Although the numbers took a dip in 2020, people around the globe spend billions on Halloween costumes, decor, candy, and more every single year.  And because younger generations are willing to spend […]

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Color

The psychology of design: characteristics of color

View the original post Whether you’re putting together a series of brand guidelines for a startup or refreshing an established brand, there’s a lot to consider about the overall feeling a design should impart on an audience. From the colors you choose and the open space you leave in a design to the fonts you use […]