Behavioral Science Can Help to Create the Right Mental Model for your Users

There’s no other time in your relationship with your customers that they’re more motivated to explore and use your product than on Day 1.


Momentum. On Day 1, they were triggered to download/start using your product by something. On day 2, they need to remember what that was and why they thought it was important. Sunk costs. On Day 1, the sign-up flow took a few minutes, and they want to ensure that wasn’t time wasted. They might as well explore the app and see what the new toy offers. On day 2, you have to prove yourself

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