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Behind Branding: Is that really Pringles?

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Old and the new — Pringle Crispy Stacks on a store shelfBehind Branding: Is that Pringles?

The story behind and around Pringles brand refresh

This weekend, I walked past the chips and snacks aisle and noticed a different branding to my favorite “crisps” brand. Is that really Pringles, I asked myself? Or a knock-off product? But after reading through the packaging, I was pleasantly surprised and came to understand it was, in fact, the real Pringles. I took a minute to line-up all the flavors available and snapped the cover picture for this article.

What’s New?

Julius Pringle (aka Mr. P) from Pringles got a refreshed look on Pringles'