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Being Hooked

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Summary of the most valuable book I have ever read — Hooked: How to Build Habit-Forming Products by Nir Eyal

Ever wondered why some people are addicted to scrolling their Instagram feed? Why they make certain applications a part of their “day”?

The book Hooked: How to build habit-forming products by Nir Eyal has answers to all such questions.

Before we move on to the summary of the book, here are few questions that you may have right now:

Who should read this article?🤔

From Designers to Engineers, Startup Founders to a kid aspiring to build something great, or anyone who cares about driving customer engagement.

What are hooks?🤔

Hooks are series of