View the original post I have always admired people who are truly “present”. There is something so powerful and inspiring about people who are able to stay in the moment, who are not distracted by the constant pulls for our attention, and who are not simply reacting to the world around them. I believe that being present is critical in […]
View the original postVaccine www.thelocal.ch/20210317 Let’s take a closer look at an example of VacMe, the COVID-19 vaccination registration system in Zurich, and see what we can learn from this. 2020 has been a long year. It turned our lives upside down, brought a lot of frustration and probably permanent changes. From the beginning of the […]
View the original post Machine learning (ML) technology has the possibility of fundamentally changing how we approach innovation. Instead of the traditional moonshot approach (iteratively building/improving features toward a lofty goal), our team has had success using a data-first approach* to meet monumental benchmarks. We honed this direction while helping create Einstein Designer, an AI-augmented […]
View the original post<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2017/02/jon_walter.php">Jonathan Walter</a></p> <p>The COVID-19 pandemic has shifted how we do our work in unprecedented ways—some of which have arguably been positive. While many people have expressed a desire to return to their workplace after 16 months in lockdown, <a href="https://www.cbsnews.com/news/americans-want-keep-working-remotely-at-home-work-schedule/" title="41% of Americans">41% of Americans</a> want to <em>continue</em> working […]
View the original post<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2020/11/manik_arora.php">Manik Arora</a></p> <p>UX design is a complex field that encompasses myriad disciplines, including information architecture, interaction design, user-interface design, user research, usability testing, and more. UX professionals working in each specialty must work in concert together to provide a user experience that is as enjoyable for users and as […]
View the original post<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2011/03/laura_keller.php">Laura Keller</a></p> <p>As we begin to see more friends and family, put social events and gatherings on our calendar, and slowly become more comfortable going maskless, I am grateful for the degree to which we’re now able to return to normal. My kids are in summer camp, and we’re […]
View the original post<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2021/08/bojan_bajic.php">Bojan Bajić</a></p> <p>Whether you are designing a Web site or a mobile app, both UX design and conversion-rate optimization (CRO) play important roles in lead generation, conversion, and retention. To achieve optimal results, you need to establish a symbiotic relationship between UX design and CRO, in which they supplement […]
View the original post<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2021/08/harnil_oza.php">Harnil Oza</a></p> <p>All people make errors. User errors occur when people are unable to interact effectively with your Web site or application. According <a href="https://www.nngroup.com/articles/user-mistakes/" title="Don Norman">Don Norman</a>, there are two types of user errors:</p> <ul> <li><span class="run-in-head">mistakes</span>—These errors occur when the mental models of users who are <em>not</em> […]
View the original post We need it now, more than ever. The web as we know it today, does little to make the life of an independent content creator any easier. Creators have tried many ways over time to monetise their content over the internet, starting from including ads, adding paywalls, to putting their content on […]
View the original post In my previous article, we discussed why to consider accessibility already in the design phase. One reason was that people with different… Continue reading on Prototypr »