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[Book] Engaged: Designing for Behavioral Change

Engaged: Designing for Behavioral Change
by Amy Bucher
Rosenfeld Media
March 2020, 320 pages

Behavior change design creates entrancing—and effective—products and experiences. Whether you’ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.

Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute

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