Engaged: Designing for Behavioral Change
by Amy Bucher
March 2020, 320 pages
Behavior change design creates entrancingâ€”and effectiveâ€”products and experiences. Whether youâ€™ve studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another.Â EngagedÂ offers practical tips for design professionals to apply the psychology of engagement to their work.
Amy Bucher, Ph.D. is VP of Behavior Change Design at Mad*Pow, a purpose-driven strategic design agency in Boston. Amy focuses on crafting engaging and motivating experiences that help people change behaviors that contribute
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