Book Review: Escaping the Build Trap

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<p class="author">By <a href="">D. Ben Woods</a></p>

<p><img src="" alt="Cover: Escaping the Build Trap" width="300" height="450" class="book-image-float-right" />As organizations become more customer obsessed or user centered, we are seeing greater specialization in the delivery of user experiences. We are also experiencing significant changes in how organizations are delivering user experiences. A role that has recently risen in importance and shares some overlap with User Experience is that of Product Management. Specialization and modern forms of project management are encouraging these changes.</p>
<p class="sub-p">Rather than following the traditional waterfall process of software-project management, more and teams are adopting agile methods of software development. For organizations who may still be at an early stage in their UX maturity and user-centered thinking, it is still quite common to have a single UX professional working with a standing team of generalist developers who divide their time across multiple projects. However, as agile methods have become more common and in today’s world of scrum teams and agile sprints, it has become necessary to consider more specialized roles. <a href="" class="read_more_link">Read More</a></p>