Carbon-tracking Apps are Designed to Foster Responsibility. Is This a Flaw?

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Busy lives can leave us with little time to trial and adopt the kinds of major lifestyle changes necessary to reduce our carbon footprints. The intangibility of how much carbon we emit on a daily basis also means that even if we want to make changes, in practice, the urgency to act isn’t always the first thing on our minds. That’s why a new host of carbon-tracking apps has emerged, promising to take some of the cognitive—and moral—load off the shoulders’ of the carbon-conscious consumer. 

Mobile apps like Almond, Capture, and North claim to measure an individual’s carbon footprint, and