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Color

Understand Color Symbolism

View the original postColor is powerful. It has the power to persuade, evoke, express and communicate. It can also be an effective tool to communicate with your users. However, color is subjective and must be used in the right context. The context of our relationship with color is a complex one, rooted in biological, cultural […]

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Color

What are Color Modes?

View the original postAs a designer, it’s important to differentiate the color modes so you can optimize each stage of your design process. If you use the correct color mode in your design, you will also help get your message and tone across. In this lesson, we’ll define common color modes and help you understand […]

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Color

The psychology of design: Telling a story through color

View the original post The importance of color in branding can’t be overstated, so taking time to think about the impact of your color choices when conceptualizing the branding possibilities for a new client or company is vital to the overall success of your efforts. Because the decision-making process of customers is more reliant on […]

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Color

The psychology of design: characteristics of color

View the original post Whether you’re putting together a series of brand guidelines for a startup or refreshing an established brand, there’s a lot to consider about the overall feeling a design should impart on an audience. From the colors you choose and the open space you leave in a design to the fonts you use […]

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Color

Pantone’s colors of the year

View the original post If there’s something we can say for certain about 2021, it’s that it has been a wild ride. It makes sense, then, that for the second time ever, Pantone has released a pair of pigments as their colors of the year.  In 2016, Pantone released two colors of the year: a […]

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Case Studies Color

Case Study: Logo Design for a Women of Color Led Tech Company

View the original postSource: Envision Inclusion Designing for a brand new company can be tough without understanding the types of services they provide and the types of clients they want to attract. We had hoped that the launch of our new company in fall 2020 would come with a stunning new logo attached. Instead, it took […]

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Color

Color and Universal Design

View the original post<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2012/04/steven_hoober.php">Steven Hoober</a></p> <p>I rarely talk explicitly about accessibility—<em>not</em> because I don’t care about it, but because accessibility must be so well baked into the overall design process. Plus, there are so many overlaps between accessible design and the concept of design for everyone in every context that my basic […]

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Color Design Systems

Colors in Design Systems

View the original post Learn how to set your library to have attractive & consistent color palette. Continue reading on Prototypr »

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Color

How to use a tetradic color scheme in design?

View the original post A rectangle of colors (double complementary). Continue reading on UX Planet »

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Color

How to use triadic color scheme in design?

View the original post An equilateral triangle. Continue reading on UX Planet »