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Content research

3 Effective Methods for Content Tests (Beyond Usability Testing)

View the original post When testing content, usability often identifies the problem—without giving you much direction on how to fix it. Try a cloze test, recall-based test, or highlighter test instead. 

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Content

How to Validate Your UX Copy

View the original postKnowing how to test and measure your copy is an essential skill. After you finish writing the copy, how sure are you that your readers will understand it? Can they comprehend the message? What’s on their head when they read it? No, your other fellow writers, product managers, product designers, and your VP […]

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Content

5 content design lessons I used to train my pandemic puppy

View the original postGoldendoodle puppy, Bonzo. Some quick tips for better content (and a better-behaved puppy, too) Like so many others, I got a puppy last year. I was working from home during the COVID-19 pandemic, and one Sunday in November my partner and I learned a local puppy needed a home. Shopify had decided to make remote-working […]

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Content

Taxonomies: Connecting Users to Content

View the original postTaxonomies may be thought of as hierarchies of categories to group and organize information to be found when browsing, or as a structured set of terms used to tag content so that it can be retrieved efficiently and accurately. Sometimes the same taxonomy may serve both purposes, and sometimes two different taxonomies […]

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Content

Navigating stakeholder relationships for UX writers and content designers

View the original post As writers, our work tends to rely heavily on the information that stakeholders give us.  I was a content strategist at Google for 6 years and my content would get bounced around from stakeholder to stakeholder to confirm details and information and make sure everything sounded correct from each angle.  My […]

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Content

The role of Content Designer

View the original post Webflow meeting Continue reading on UX Planet »

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Content UX Strategy Voice

Finding your brand voice: The content strategy growth hack

View the original postYou have to overcome uncertainty to define a voice. Why do venture-backed startups with millions in the bank flame out? One reason: they don’t establish a strategy for organic growth, which starts with finding your brand voice. Evolving or finding your brand voice can feel like an existential journey. It’s an examination of the […]

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Content

ADHD as a content design superpow… look a squirrel!

View the original postThe last episode of Writers in Tech is a bit controversial. We had a conversation about inclusive design, sexuality, ADHD, and more. I had the pleasure to chat with Danny Harrop-Griffiths, content design lead at Mojo about: The differences and similarities between writing for the government and for difficult topics such as […]

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Content

How to Test Content with Users

View the original postSummary: When evaluating content, pay extra attention to whom you recruit. Closely tailor tasks to your participants and get comfortable with silence. Writing good digital content requires a deep understanding of who your users are , how they think, and what they know. Testing your product’s content with users can help you to […]

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Content

5 Features of the Best Content Style Guides

View the original post I was tasked with creating a content guide, but first I had to know what were the similarities between the BEST guides. Continue reading on UX Planet »