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Data research

Marry Data Science with User Research. Ethical Design Depends on It.

View the original post IDEO alum Ovetta Sampson on the future of data science, UX, and bringing forth the individual behind every data point.

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Data research

I Got Attacked in the YouTube Comments Section (So I Tagged and Analyzed the Data)

View the original post Stefani Bachetti, Director of The Studio, starred in an episode of Ask This Old House. The YouTube video posted afterwards amassed a half million views and over a thousand (mostly negative) comments. So she did what researchers do best: analyzed the data to better understand the sources, nature, and spread of […]

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Data research

How to Dig Past the Surface Data with PetSafe

View the original post Maybe you have a limited budget for field research, or a team that’s over-reliant on quant. Maybe you need to ramp up recruiting, or engage your engineering team, or turn a robust study around within the week. The adaptive team at PetSafe did all of the above with dscout.

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Data research

How to code and tag qualitative data to unlock research insights

View the original post #Tagging tips from #PeopleNerds.

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Data Remote research

Designing Remote Qual Studies To Capture Rich Contextual Data

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Data research

People Are Your Data

View the original post Tricia Wang on why the digital age means everyone (even non-researchers) should understandĀ ”thick data.”

Categories
Data research

Spotting Patterns in Qualitative Data with the Analysis Tab

View the original post How to easily surface rich data from your qualitative research in dscout.