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Personas

Four persona examples for UX/UI design

View the original post As UX/UI designers, we have to keep in mind that we’re creating a product for real people. A user persona is a perfect tool to humanize our research data. We’ll look at some UX persona examples later. When we say the target user is women 35-60 years of age, our brains […]

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Personas research

Create Personal Development Plan: A 4-Step Process for Growing as a Researcher

View the original post Advancing in your career can be as confusing as it is rewarding. To help clarify your next move, try replicating this action plan.

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Personas

Keeping Personas and Journeys Engaging and Relevant

View the original postThe Life & Death of Personas and Their Journeys Personas and journey maps are often rolled out with great fanfare and enthusiasm. The user experience team has completed months of qualitative and quantitative research to craft a work of art representing the archetype user: They decide to proclaim her Sally. At first, […]

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Personas

Scenario Mapping: Design Ideation Using Personas

View the original postSummary: Persona-based scenarios can be leveraged to influence design through guided brainstorming workshops called scenario-mapping workshops. In general, the word ‘scenario’ refers to a sequence of actions or events. UX professionals use scenarios in a variety of situations, the two most notable ones being usability testing ( task scenarios ) and ideation of […]

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Personas

What are personas and why should you use them?

View the original post When most people hear the term personas they think of marketing rather than design, but persona research can and should be an integral part of any web design project. While it’s true that persona research comes from more of the advertising side of the marketing world, personas have taken on a […]

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Personas

Why persona is not the magic pill for your design work

View the original post It is way more than a checklist item in the Design Thinking approach Continue reading on UX Planet »

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Personas

Everything About Persona for Product Designers

View the original postDefinitions, Types, Goals , Applications, Creation, Success and Failure of Personas in Product Design Creating personas has become a standard practice within many human-centered design disciplines according to the Interaction Design Foundation. Persona is basically a tool to personify research findings and certain trends in target customers for a better understanding of product stakeholders. […]

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Personas

Personalization and Customization as Product Differentiation

View the original postPersonalization and Customization are topics that have been on my radar for quite some time now. In fact it was one of the first topics I placed on my list of subject matters to tackle, but that somehow always gets pushed back in detriment of something more pressing. Personalization and Customization are […]

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Personas

User Personas: Where to begin?

View the original post Personas are extremely helpful when you’re creating a lot of content as you want the experience to be both helpful and interesting. Continue reading on UX Planet »

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Personas

Building a Stellar Personal UX Brand | Writers in Tech

View the original post Building an online presence is what makes or breaks your UX writing and content design career. I asked Cory Lebson, author of the UX Career handbook and probably the best UX courses on Lynda, what’s the secret sauce to building a network that gets you UX jobs for more than 10 […]