Categories
Personas

What are personas and why should you use them?

View the original post When most people hear the term personas they think of marketing rather than design, but persona research can and should be an integral part of any web design project. While it’s true that persona research comes from more of the advertising side of the marketing world, personas have taken on a […]

Categories
Personas

Why persona is not the magic pill for your design work

View the original post It is way more than a checklist item in the Design Thinking approach Continue reading on UX Planet »

Categories
Personas

Everything About Persona for Product Designers

View the original postDefinitions, Types, Goals , Applications, Creation, Success and Failure of Personas in Product Design Creating personas has become a standard practice within many human-centered design disciplines according to the Interaction Design Foundation. Persona is basically a tool to personify research findings and certain trends in target customers for a better understanding of product stakeholders. […]

Categories
Personas

Personalization and Customization as Product Differentiation

View the original postPersonalization and Customization are topics that have been on my radar for quite some time now. In fact it was one of the first topics I placed on my list of subject matters to tackle, but that somehow always gets pushed back in detriment of something more pressing. Personalization and Customization are […]

Categories
Personas

User Personas: Where to begin?

View the original post Personas are extremely helpful when you’re creating a lot of content as you want the experience to be both helpful and interesting. Continue reading on UX Planet »

Categories
Personas

Building a Stellar Personal UX Brand | Writers in Tech

View the original post Building an online presence is what makes or breaks your UX writing and content design career. I asked Cory Lebson, author of the UX Career handbook and probably the best UX courses on Lynda, what’s the secret sauce to building a network that gets you UX jobs for more than 10 […]

Categories
Personas

Airbnb: How To Reduce Churn With Personalization

View the original postThe post Airbnb: How To Reduce Churn With Personalization appeared first on Growth.Design.

Categories
Personas research

Work More Effectively with These 9 “Difficult Participant” Personality Types

View the original post Even if you’ve done everything right in recruiting, you might still end up with a participant you find difficult to work with. These tactics should enable you to keep things running smoother.

Categories
Personas research

A 5 Step Framework for Building Better Personas

View the original post User personas get a bad rap—and sometimes for good reason. Here’s a great system for making ones you’ll love. 

Categories
Personas research

9 Reasons Your Personas Fail (and What to Do to Make Them Stick)

View the original post Too reductive, or needlessly complicated. Slow to adapt to user needs, or adjusted too fast to be adopted. Personas have become a loaded term. We distilled some of the noise.