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How to Implement a Forgiving Format to Accommodate Users’ Mistakes

Users are only human, and, consequently, they make mistakes. For their errors not to lead to poor experiences, it’s your job as a designer to help them. Discover the two roads that lead to error-resistant user interfaces: correcting mistakes and providing multiple approaches to a problem. Together, these options form a highly useful design pattern that has helped companies such as Microsoft and Airbnb to keep happy and returning customers. But be warned, as you will only be able to implement this design pattern successfully when you engage in extensive user testing and iterations. The Design ProblemUsers are unpredictable, which

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Minimum Viable Product (MVP) and Design – Balancing Risk to Gain Reward

The idea of the minimum viable product (MVP) has been around for some time. The term itself was coined by Frank Robinson but was made popular by two influential names in product design – Steve Blank, a serial-entrepreneur and academic, and Eric Ries, the pioneer of the Lean Startup movement.What is an MVP?The simplest definition is that an MVP must be the simplest core feature set of any product that allows it to be deployed and absolutely nothing more. However, the most popular definition is; “The smallest thing that you can build that delivers customer value (and as a bonus

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Maslow's Hierarchy of Needs

Abraham Maslow has provided one of the most prominent accounts of human motivation with the ‘Hierarchy of Needs’, representing his most well-known contribution to psychology. Maslow researched both ‘exemplary people’ from the past, such as Albert Einstein and Eleanor Roosevelt, and elite college students. Following these studies, Maslow produced the hierarchy of needs, which consists of five distinct groups of needs: physiological, safety, love/belonging, esteem, or self-actualization. To achieve happiness, we must first satisfy our physiological needs; an inability to do so prevents us from dedicating the time and energy required to satisfy our more complex needs. Designers must consider

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Etch A Sketch: How to Use Sketching in User Experience Design

Have you ever wondered how you could convey your design decisions more effectively to your colleagues and users in a timely and cost-efficient manner? Have you found yourself stuck in a design, unable to see alternative approaches? Are you sure you are applying usability engineering to the right design or to the only design you have? You can rely on sketching, a proven design tool, to help you explore your design space more fully, avoiding the pitfalls of focusing on suboptimal design choices ahead of time. Bill Buxton, a Canadian pioneer in the human-computer interaction field and a principal designer

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Stop Estimating Your Design Work

Human beings are terrible at guessing. Our ability to estimate is awful because we’re biased creatures. Our inclinations and opinions are vital to our survival. But these make us bad at estimating things.

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In my role as a design leader, estimations are always part of the job. I spend a lot of time looking at budgets and timelines. Working out how long a design project would take is part of my job. I sit in meetings and pull numbers out of thin air and we add them to a chart. It’s a hidden secret that forecasts aren’t worth the paper they’re

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Designing for cognitive (dis)abilities​

by Maeva Cecchi and Marina Castejon

Why is accessibility important to us?

Like a lot of people, we want our job to be impactful and meaningful. One of the reasons why we love our job as designers is because we strive to make the world a little bit better by trying to provide a delightful user experience to everyone, regardless of their abilities.

With this goal in mind, we both take digital accessibility very seriously and it all starts with raising awareness. So when we spoke at a corporate event around accessibility last year, we decided to focus on cognitive disabilities. In the past, accessibility

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The Pandemic Design Blues

Managing Creative Burnout During COVID-19

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Why, How, and When To Make a Career Change To UX Design

Change is scary. The only thing scarier is knowing that a change needs to be made, but not knowing where to start. Here’s my advice…

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Experientia speaks at EFUS webinar on insecurity at night

On 24 November Elena Guidorzi, research unit coordinator of Experientia, will speak at the EFUS web conference entitled “Reducing and preventing the feeling of insecurity at night“. The free event (14:00 to 15:30) will seek to explore how to understand the feeling of insecurity at night and provide innovative solutions and practices to mitigate it. It is organized by EFUS, the European Forum for Urban Security.

The use of the city changes during night time: the needs and demands of citizens are not the same as during the day thus, the issues and possible responses should reflect these differences.

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Improve Your UX with Interaction Design Elements

UX design or user experience design is an integral part of product development. Whether it’s a physical product or next groundbreaking SAAS application, an overall good UX design is always the key to success. 

Interaction design or IxD is an important part of UX design. It defines how your users will interact with your product or solutions. In a word, it crafts “how to use” for your product for users. 

To bring success to your digital products you will need a solid understanding of IxD and it’s elements. In this article, we’ll explore what IxD is, it’s key areas,

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