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Forms UX Design Trends UX Strategy

Can the FTC stop the tech industry’s use of ‘dark patterns’?

BY ROB PEGORARO You may not recognize the term dark patterns, but you’ve probably seen enough manipulative interfaces to get the idea. A user experience in a site, app, or gadget is constructed to herd customers into following a company’s dictates, even if those will cost people their money or data. Now one of Washington’s consumer regulators […]

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UX Strategy

The 5 pillars of UX strategy

View the original post These 5 things drive UX product strategy success Continue reading on UX Planet »

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UX Strategy

Considerations on Design Strategy

View the original post Another topic that has floated around my list of potential articles is Strategy in Design. Strategy is a richly layered word, but for the sake of this article, I’ll funnel its meaning to the Product Design Universe. That term is typically associated with professionals of a certain seniority, who are essentially […]

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Content UX Strategy Voice

Finding your brand voice: The content strategy growth hack

View the original postYou have to overcome uncertainty to define a voice. Why do venture-backed startups with millions in the bank flame out? One reason: they don’t establish a strategy for organic growth, which starts with finding your brand voice. Evolving or finding your brand voice can feel like an existential journey. It’s an examination of the […]

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UX Strategy

Creating a UX Strategy for Digital Projects

View the original postBefore handing on developing prototypes, sitemaps and wireframes, we need to raise questions regarding the product — as much as possible. So, nothing better than knowing the circle involving the user experience, whereas decisions based on user-centred design in User Experience Design projects. The purpose of User Experience is to work to make it […]

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Content UX Strategy

A Step by Step Guide to Content Strategy in 2021

View the original post Larry Swanson hosts the excellent podcast Content Strategy Insights. In this episode, we chat about what content strategy is, what kind of events are organized for writers in tech (hint: we’re sponsoring the UX writer’s conference this month), and much more. Join us if you want to learn: The different flavors […]