Content is the user experience and what the deuce is content design?

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When I was making the final edits to Form Design Patterns, I had to attribute this quote:

“Content is the user experience”

Caroline Jarrett told me it was Ginny Redish, the author of “Letting Go of the Words”. “Job done,” I thought but then my editor asked me for a reference.

So I asked Ginny and she said “I don’t think I have a reference for that exact phrase. However, it is the essence of much of my work. See, for example, page 1 of my book, Letting Go of the Words (2nd edition).”

She then asked me