Creating Lust, Desirability and the Mobile User Experience

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User experience can often be reduced by those outside the discipline to “usability” and to be fair to them – UX did arise from usability but the user experience depends on more than just a product being usable. One key component of UX is desirability – the ability to make a product fun and engaging to use. Mobile internet platforms add several new ideas to our understanding of desirability and user experience designers need to be familiar with these to get the best from mobile development budgets.Frank Guo, the founder of UX Strategized and regular publisher of papers on Human-Computer Interaction, offers a four part model for the user experienceHe says that user experiences consist of Value…