Global pandemics are a challenge for everyone. Customers look to institutions and businesses they already trust for answers. Meanwhile, companies must scramble to figure out the best way to maintain excellent Customer Experience (CX) during unprecedented times.
No matter what the economy does, you can take some proactive steps to ensure your customers remain loyal to your brand. Creating an excellent CX takes dedication and focus, especially during a global pandemic.
Determine a Spokesperson
When a crisis hits, it’s easy to send mixed messages. Choosing a single spokesperson ensures what you’re saying is consistent. During emergencies, the company may
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