Customer & Product Experience: How disparate experiences can crush overall Brand perception

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I’ve written a series of articles on Product Experiences, and how that is profoundly and genetically entwined with factors such as performance, accessibility, inclusion, to name but a few. However, one of the aspects I have mentioned in the past ever so slightly was Customer Experience, and how that also plays a key role in supporting the Client perception of the experience they’re receiving. This past week, I personally experienced a few events with software packages I’ve been using for quite some time, which has led me to reflect, just how profoundly important it is for a Customer Experience to