Dear Diary: Using diary study to identify product usage by brand

Diary study is one research method which allows us to collect data by repeatedly recording thoughts about a specific activity or experience over a period of time. This method is usually used to get highly contextual information about attitudes, behaviors, or motivations. In a diary study, participants self-report their behaviors, frustrations, opinions, or motivation at defined intervals according to designated prompts or tasks. In addition, we can use this method to collect data for other purposes as an alternative when fieldwork is not a good option for example during pandemic Covid-19.

As UX Researcher, we have to try creative method or

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