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Debunking the Myth of the Fold

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<p class="author">By <a href="https://www.uxmatters.com/authors/archives/2020/11/robert_goesch.php">Robert Goesch</a></p> <p>Is endless scrolling on TikTok the same as binge watching on Netflix? And, if people never stop scrolling, is the battle for every pixel at the top of a Web page finally over? Studies show that people <em>do</em> scroll, and the way they perceive and interact with a Web page tells us exactly how to structure that page for an optimal experience.</p> <p class="sub-p">The average area of a Web page above the fold—the area that users can view without scrolling—is 1,000 x 600 pixels. Of course, the actual size varies from device to device. So