Design for Value: What is Conversion Optimization and Why Should You Care?

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As designers, your product’s end users are your priority. Through your work, you advocate the user’s perspective to business owners so that business and marketing decisions fit well with the overall customer journey. But it is also important to understand the business’s perspective and deliver value to them. If the business is not sustainable, you cannot deliver value to your end users. User experience begins even before a person starts using your product or service. The first few interactions with the product are when they find out about your value proposition and evaluate whether or not they want to invest