Designing for Customer Intentions: Part 1

As UX Designers we’re fond of taking the “human-centered” approach, which involves bringing in the human perspective to all steps of the problem-solving process. Whether we are talking to customers or co-creating solutions with users, this frame of mind allows us to bring forth products and services that serve human needs and goals.

The thing is, the understanding two humans can reach in a matter of minutes is tough to replicate in digital products. No matter what any AI expert says, no commercial technology that exists today can substitute having a conversation with another human. And, no matter how human-centered

This post was originally published here