It is great to see more focus on ethnographic research resulting in an increasing number of dedicated UX Research roles within the enterprise environment. UX research discovery is used as an input for popular Design Sprints and other problem solving collaborative methods. The product team and stakeholders are often rendering their intent and expectations of the solution regardless of the technological constraints or available building blocks.
When stakeholders’ expectations and user research are used as the only source to generate future product ideas, it
See original post