Esteem: Maslow's Hierarchy of Needs

Esteem needs encompass confidence, strength, self-belief, personal and social acceptance, and respect from others. These needs are represented as one of the key stages in achieving contentedness or self-actualization. While esteem is an internal quality, we are affected by external factors, such as validation and approval from our peers. There are now many different examples of designers tapping into our esteem needs, many of which we can find on social media sites. For this reason, you must consider how to make users feel better about themselves from both owning and using your products. Human behavior is driven by needs, one

See original post