Everything About Persona for Product Designers

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Definitions, Types, Goals , Applications, Creation, Success and Failure of Personas in Product Design

Creating personas has become a standard practice within many human-centered design disciplines according to the Interaction Design Foundation. Persona is basically a tool to personify research findings and certain trends in target customers for a better understanding of product stakeholders.

I found user personas one of the most controversial topics of UX design. Some designers consider it as a must-to-have for the design process, some hate it and don’t see any benefits in defining a persona and some have no idea whether it is good or bad, they just put