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Form design: from zero to hero all in one blog post

Hi there. If we haven’t met before, I’m Adam and I’m obsessed with designing forms. And I have been for almost 20 years.

What is it about forms then?

Every meaningful interaction on the web is achieved by a form of some sort. Whether it’s letting users renew their passport, send an email or buy something.

Basically anything that isn’t just reading content.

What’s interesting though is that on first glance, forms are easy. In a few minutes you can have text boxes and radio buttons on screen and working.

But look around the internet for a minute, and you’ll

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