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Get the most out of stakeholder collaboration — and maximize your research impact
Anna Poznyakov, Lead Researcher, Salesforce Research & Insights
Richa Prajapati, Senior Researcher, Salesforce Research & Insights
The Challenge: Research at the Speed of Business“Research doesn’t have value unless it results in decisions and actions.”
– Lang and Howell (2017)
As researchers at Salesforce, we understand the value our work brings to the organization. We can even describe it concisely and memorably: supporting the company’s business, product, and design divisions, tackling the right problem at the right time and ensuring that stakeholders consider and act on our findings.
In short, to add value, research teams need to be closely aligned