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UX designers have a variety of methods for gathering feedback and iterating on their design, such as contextual interviews, persona creation, customer journey, storyboard, and etc. Some of the methods are prevailing and intuitive; they reveal a lot about user needs and stories.
Qualitative methods are driven by the urge to understand the users and empathize with them to create better design solutions. Nevertheless, qualitative methods aren’t always the right methods. Sometimes we need to step back and take a different perspective to understand the “who” and “what” of user behavior. That’s when quantitative data and statistics could help us