How Confluence provides Business Value to a Startup Founder

Every successful business runs on three pillars:


Business create and delivers something of value (Feasibilty) that people want or need (Desirability) so that business brings in enough profits to make it worth while for owners to continue operations (Viability) in a way that satisifies needs and expectations (Product Experience).

In this case study, I am exploring how Atlassian’s Confluence is creating value for one of its customer which is a startup founder.

DesirabilityKey desires of a startup founder

A startup founder requires an online tool for documenting and organising his ideas, research, planning activities and meeting notes such that he can share some of these documents with

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