When publications first went digital a couple of decades back, their designs more or less aped the print format, in both appearance and navigation, with little adaptation for online. Stories carried the same word length and structure. The potentiality of video and photo galleries had yet to be fully explored. And covers, just like their newsstand-bound counterparts, were largely static.
But over the past few years, as the publishing landscape has continued to shift, magazine covers have started to move. Animated covers have emerged as an effective tool for marketing physical magazines online, and cover design has a renewed importance
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