How Designers Sneak Products into Users’ Shopping Baskets

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Like a naughty kid who wants the Oreo cookies you just told him he couldn’t have, dark pattern designers are masters at slipping things into your shopping basket without your knowledge. Here, we will show you how they do that, and get away with it. We will give you some examples that behave in ways you’ll instantly recognize from many of the purchases you may have made, or considered making, on the web. And, although you’ll learn how to implement them in your future designs, we’ll also challenge you to take a responsible attitude towards your users. That balance is what lies behind a win-win situation for everyone involved.