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How does Zoom work for business users?

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From two product designers’ viewpoint.

Last weekend, my design pal Catherine and I sat down and did a 90min design critique on Zoom, one of the most popular work-from-home apps these days. In this round of discussion, we focused on business use cases and formed our conversation around user experience and interface design of the latest Zoom application (Web, iOS version 5.4.9).

Why business users choose Zoom

Zoom now has around 265,400 customers with more than 10 employees. Despite the rising demands of online video services after Covid-19, it is attractive to institutions and business users mainly due to the following reasons:

High quality: it provides