How Printed Matter Took Its Art Book Fair Online

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Reminisce with me, for a moment, about all the fun of the book fair. A meadow of tabletops unfolds across a large hall, and the scent of new books is infused with the sweat of the trendiest nerds. You’ve approached a table having judged a book by its cover and find yourself face-to-face with the book’s publisher, or perhaps its author. It’s part-speed date, part-vegetable market, with all the thrill and awkwardness of both interactions. You buy the book. It’s a series of photo portraits of eggs and you love it. Hours slip by following the same pattern as your