Conversion Data

How Product Managers Leverage Data to Boost Conversions

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<p class="author">By <a href="">Diana Ford</a></p>

<p>The ultimate goal of any product manager is to create a better product or service. But with this role comes great responsibility because every mistake product managers make can cost their company lost revenues. That’s why great product managers reject a reliance on people’s gut instincts and subjective views and instead rely on data in making as many product decisions as possible. Thankfully, we today live in a data-driven world, which makes the product manager’s job a lot easier.</p>
<p class="sub-p">In this article, I’ll discuss a number of data-driven methods of understanding the performance of Web sites—especially their conversion rates—and how to use this data to improve their results through iterative design. Thus, these methods are equally useful to UX professionals. <a href="" class="read_more_link">Read More</a></p>