Forms UX Research

How to perform research for complex B2B product

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My favorite thing to do is to observe B2C designers, who are shifting to B2B market and… fail as a specialist. We’ve all been here, am I right? I bet you do. Familiar pattern: «passion young designer» with a few B2C projects in portfolio decided to make the world better and go to B2B company. Them motto is: will add a lot of dead space, make fonts bigger and bolder, use only nice bright colors, more contrast. And more importantly, I find exact a few use cases and that’s it. It is going to be a good UX for a