How to Resolve Conflicts Between Design Thinking & Marketing

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Care to mail a KitKat?© Copyright unknown. In 2009, the company partnered with Japan Post to launch the postable KitKat. People could now mail KitKats to wish students well before their examinations. And to cater to Japan’s palette, KitKat is offered in over 300 different flavors — their most popular ones being Strawberry and, yes, Matcha Green Tea. The story of Nestlé in Japan began as one of pushing coffee to a new market. With KitKat, it became one of adapting to the local culture and pulling customers. While this pull began with sheer luck, the company capitalized on