How to Think Different

This week we published two long posts on Monopolies, the Apple Tax, and Subscriptions. Both articles come to the conclusion that lowering the 30% fee Apple charges developers would benefit everyone. The tax is at the core of their Antitrust case, at the core of the developer’s business model. And in the end, it is in our common customer’s interest to lower it, because profitable development produces better software.

The reaction to our take on the Apple Tax and subscriptions has warmed our hearts. Our inbox fills with happy nods, job applications, and thoughtful suggestions on how to improve our

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